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5 Business Lead Generation Techniques to Boost Your Sales

August 19th, 2015

You must consistently focus on methods of generating new leads for your business. However, coming up with new business lead generation ideas can be difficult. Here are five business lead generation techniques that you can use to boost your sales.

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1.Custom Scripts

If you want to improve the results of your sales team, you should invest in some custom scripts for your salespeople to use during sales calls. Letting your sales team come up with impromptu responses to commonly asked sales questions is not a strategy for success. These scripts should cover frequently asked questions. By giving your sales team the information that they need to answer questions accurately and thoroughly, you can create a sales team that sounds more confident during sales calls.

2.Direct Mail Marketing

Using direct mail marketing is a great way to bring in more leads. Direct mail allows your business to target specific geographic locations in order to create interest in your products services. In order to use direct mail marketing effectively, you should write a business lead generation letter that is personalized to each recipient. Working with a company that is experienced in business lead generation services can help to ensure a high deliverability rate for your mailings.

3.Lead Generation Software

With the rise of marketing automation, there has been an increase in the number of business lead generation software applications available on the market. Some of these software programs can help you to optimize your email marketing, blog and other lead generation aspects of your online marketing. Many business lead generation websites can benefit from this type of software. If you are considering using software to generate new leads, invest in software that will help you to optimize your business so that it can create leads for years to come.

4.SEO and Social Media Marketing

SEO can help to bring organic traffic to your content by allowing your site to receive top rankings for keywords that are relevant to your content. By optimizing your site content for SEO, you can make sure that Google and other search engines are linking to your content. To learn how to perform SEO for your website, follow top SEO blogs or consider hiring a professional to perform these services for you.

Social media marketing can also be used as an SEO technique for optimizing your site for the search engines. Google considers social signals in determining the rankings for your website. If you want to get the best results from your SEO efforts, you should make sure that your business is active on social media networks.

5.Agent Training

Are you training your sales agents to effectively deal with customer sales objections? If not, the best way to improve your sales is to start with training for your sales team. Keep in mind that the people who you contact on every sales call are not looking to become your "leads." In fact, they are busy people who are looking for solutions for their business problems. If you are not providing what they need, they will hang up the minute that your sales agents start their pitches.

Get Started with these 5 Business Lead Generation Techniques

Therefore, if you want to see better results from your sales team, start by training your team on rapport-building techniques. Your sales team should also have a good understanding of the products and services that your business sells and not just general knowledge about your business.

CallTools.com can help you to monitor your call center for better performance. Contact a sales representative to find out how our outbound calling software enables sales teams to increase productivity and drive more leads.