Since its inception, the Do Not Call Registry (DNC) has significantly impacted the telemarketing industry. Above all, individual organizations relying on outbound telemarketing need to take care. You have to find creative ways to make sure your telemarketing efforts still work. However, talented marketers are quickly discovering the best ways to generate qualified leads. For that, we turn to the Internet.
A Guide To Opt-In Lead Generation
Opt-in calling and SMS marketing is a permission-based activity. Therefore, potential customers have to give their permission before you send them marketing text messages or call them. This guide offers some insight into how you can attract potential customers and invite them to opt-in to your marketing efforts.
1) Landing Page Creation
Building an opt-in list starts with creating an effective landing page. Certainly, landing page creation is an essential skill if you want to boost conversions. A great landing page has one purpose - to get people to take action and “Opt-In.” It encourages people to provide a phone number, email address, and other contact information in exchange for your offer.
You can direct traffic to your landing page from other avenues including:
- Content Marketing (such as blog posts)
- Social Media Posts
- Email Marketing
- Pay-Per-Click (PPC) Advertising
Landing pages are by far the best way to capture leads. To create a great landing page, you need to grab the person’s attention with an eye-catching headline. It should be concise, offer a specific benefit, and deliver what encouraged visitors to land on the page in the first place.
Additionally, the copy on the landing page should be a brief intro and a solution. Lists of bullet points help you quickly show how the solution can resolve their problem. Clearly explain what it is that you are offering and why it’s essential that your visitor opts-in and receives further information.
Next, you’ll want to make sure that the “lead magnet,” the piece of content that you are offering, is up to snuff. It can be several things such as webinar, report, ebook, checklist, or infographic. Whatever it is, you need to make sure it is something your potential customers will value.
2) The Form and the Fields
The second most vital thing is the opt-in form itself. Many studies test what to include and exclude on an opt-in form. The majority of results show that less is more. It seems like you need to get the least amount of information necessary to contact people.
Depending on the way your company reaches out to leads, this could be as simple as an email address or phone number. For the best results, create your forms with the fewest possible number of fields. The common ones are as follows:
- Phone number:
- Email Address:
- Mailing Address:
Sometimes you'll need additional information to qualify a lead for a specific product. You can then decide which other fields are important for your specific product or service such as gender, income, occupation, or size of household.
3) Terms and Agreements
It is imperative to make sure that you have all your bases covered when it comes to telemarketing these days. People do not want to be bothered with sales calls from unknown numbers. You have a lot to risk by calling people without their permission. It’s always a good idea to talk to a lawyer about where to draw the lines when it comes to FTC and TCPA compliance.
The goal is to make sure you’re going to be able to contact a person via phone, SMS, and email and possibly for multiple services and from various companies. Additionally, this attention to detail ensures that it isn’t outside of your legal ability to do so.
4) Directing Paid Traffic
Once you have these measures in place, make sure that you direct all of your paid traffic towards your landing page. After all, your goal is people filling out your form. Using methods like Google Adwords, Facebook Leads Ads, and link campaigns you can quickly send targeted visitors to your landing page to start building your opt-in list.
5) CRM Management
The final step is to put all of your incoming leads into a Customer Relationship Management software (CRM). It is a technology for maintaining all your company’s relationships and interactions with customers and potential customers. A CRM does many things, but in this regard, it allows you to keep a digital file of every customer and store their opt-in data.
With webhooks, you can connect a form to your CRM, so the information they provide automatically populates. Also, it’s a running database of everyone you have contact with, and it makes it easy to set up and filter lists for future call and email contact.
Dealing With High-Quality Lead Lists
It's incredibly important to ask for leads to opt into your marketing efforts these days. By following these steps, you make sure you are using the right protocol to get information about new leads. Finally, you guarantee to maintain a record of information so that you have consistent access to be able to contact them as needed. When done correctly, you can contact a qualified lead for many products, making your lead lists infinitely valuable.