Integrating SMS Into Your Sales Cadences

Perfecting a set of sales cadences for the reps at your company is no new practice. Incorporating SMS messaging into your cadence might be, though. Have you implemented texting into the sales cadences at your company yet?

When Is the Right Time to SMS Message Your Prospects?

There is always an urge to reach out to prospects in any way possible. However, knowing when is the right time to use the proper forms of communication is essential. Building rapport does not happen overnight, but it can be lost instantly.

Building Rapport With Multi-Channel Communication

Building rapport starts the first time you make contact with a lead but it does not have to end there. Continuing to reach prospects through different mediums will improve your opportunities to build rapport throughout the sales process.